Barry Hall makes up for a bad year
BigPond

CHALLENGE:

To create an engaging campaign around the notion of the ‘25 days of Christmas’ to encourage trial of the BigPond mobile site and ultimately drive sales of music and games.

IDEA:

Everybody knows that Christmas and the festive season is a time for new beginnings. In this campaign we chose a somewhat unorthodox presenter who needed to make amends – Barry Hall. This renowned Australian Rules football player had some infamous ‘incidents’ on the field.

MEDIA:

National outdoor campaign, including street furniture, showcase panels, mobilites and taxi backs. It also included POS, online advertising and a microsite.

EFFECTIVENESS:

Our initial target was 70,000 downloads. We absolutely smashed this benchmark, doubling our targeted figures, hitting 141,000 downloads in jut 25 days.